More About Us

The Sourcing

The Sustainability

Plastic-waste is one of the leading causes of pollution in our world today. With the average family using up to 156 packets of baby wipes a year, it’s more important than ever to switch to eco-friendly alternatives and do all we can to keep our seas plastic-free. There are so many different factors adding to our planets climate change and by making even slight improvements on how we live and by making ethical purchases we can all help towards a more sustainable future. We want to help parents make the right choice for our future and the only way to do this is by giving them the right opinions but with so many brands still choosing to produce environmentally damaging products this dilutes the eco-friendly selections available to them.

Our desire to innovate our range is a continuous adventure for us, we strive to one day not have the want or need for plastic packaging and again find/create those alternatives for a more sustainable path. One big step we have taken recently, is changing our single use plastic packaging to a new innovative recyclable material which is 100% recyclable, right down to the label. Not only that our wipe cloth is 100% biodegradable and will compost in just 60 days! Even with our packaging already being environmentally friendly we still believe it’s not enough and have been researching new options to reduce the recyclable material and prevent wastage and improve our carbon footprint. We have endless goals and targets for our range which makes us a better company because we will never be happy with the current standard available and will continue to strive for ground-breaking technology that will help us all make this world a better and cleaner place.

The Spark

Our story begins back in 1999, when our beautiful son Jackson was born. We were so excited with our healthy bouncing baby, but at eight months Jackson developed baby eczema. We discovered that the alcohol present in many baby wipes compounded the condition, which just didn't seem right. Our first thought was "there has to be a natural wipe available that doesn't contain these types of chemicals?" We explored all the leading wipes and found none that offered an alcohol free, natural herbal alternative.

We had no choice but to return to cotton wool and water, which was neither effective nor practical. Jackson's severe blistering and bleeding from nappy rash got much worse and his eczema became even more inflamed as a result of the abrasive chemicals found in baby soap.

As parents we felt we had no choice but to explore developing our own wipe that would protect and soothe our baby boy's delicate skin. After years of exhaustive research and steadfast determination, we successfully designed our own unique cleansing wipes that contain naturally occurring ingredients. Coinciding with the birth of our second son in 2003, Reece, the concept for Jackson Reece Wipes was born.

The Differentiator

As a small family business we pour our heart and soul into the products we create all a while keeping our high standard of ethics for nature and our environment in mind. We sourced the highest quality of ingredients and materials to ensure parents receive the best product possible. We refuse to compromise our products by using cheap materials such as polyester or low quality ingredients. 95% of baby wipes brands use a single use plastic/polyester material that not only harms our environment but can also be aggressive on skin. When creating our products we made two lists, one for attributes we wanted to meet and a second list of harmful/banned ingredients and materials that we refuse to use.

For years we have been innovating the baby wipe market with products infused with natural ingredients to help and not hinder our little ones. We also were the first many many years ago to not only think of our children when developing our products but the environment too by sourcing a 100% biodegradable and compostable super soft cloth that will help save our oceans and landfill from unwanted plastic.

We have spent the last few years searching far and wide for another way to improve our already eco products and after long last we have found it! We can now proudly say that not only is our cloth environmentally friendly but our packaging too, which is 100% recyclable right down to the label! With making these ethical changes to our products we now offer parents a chance to help their little one today and their future by avoiding loading our landfills and oceans with more plastic waste.

The Favorite

Jackson Reece, Kinder by Nature Water-Based wipes

The Motto

Products not just for our kids today but for our planet and kids future tomorrow. That’s why we are Kinder by Nature.

Jackson Reece, Kinder by Nature

About the Brand

The world’s most natural and environmentally friendly range to hit the market. Products not just for our kids today but for our planet and kids future tomorrow. Lovingly developed products using 99% naturally derived ingredients from plant or vegetable extract. Our award winning products are perfect for sensitive and eczema prone skin that not only cares for your child but also our environment with our 100% biodegradable cloth that compost in just 60 days! We can now proudly say that not only is our cloth environmentally friendly but our packaging too, which is 100% recyclable right down to the label! There are so many different factors adding to our planets climate change and by making even slight improvements on how we live and by making ethical purchases we can all help towards a more sustainable future.

That’s why we are Kinder by Nature.

Certifications

TUV - compostable
TUV - biodegradable
FSC - viscose from well managed forests
recycable packaging

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