More About Us

The Sourcing

Sourced the safest ingredients for those with allergies or chemical sensitivities.

The Sustainability

Recyled containers

The Spark

Recognition that the paint industry needed to move toward healthier products

The Differentiator

35 years formulating one person at a time to make live and work places safer.

The Favorite

To many to count.

The Motto

Safe for the chemically challenged - Safer for everyone.

Safecoat

About the Brand

All AFM building products — paints, primers, coatings, finishes, stains and more — are formulated for the least possible toxicity with high-quality performance. These are durable, long-lasting finishes that look good for years and also help seal in outgassing. No other product is as safe and enduring.

Certifications

Where to Purchase?